Choice Hotels Earnings: 7 Trends and a Catchphrase - ‘Revenue Intense’
Skift Take
Choice Hotels International is doubling down on higher-end and extended-stay hotels as it pursues growth beyond its traditional roadside motel roots.
On Monday, the company's executives outlined to analysts an expansion strategy centered on urban markets and longer-term stays. They want to shift their hotel portfolio mix to more "revenue-intense" properties — and they used the phrase "revenue intense" five times.
"99% of rooms in our global pipeline are in our more revenue-intense brands, which means that the pipeline represents a meaningful revenue per available room premium compared to our existing portfolio," said president and CEO Patrick Pacious.
Executives aimed to de-emphasize the Rockville, Maryland company's reputation as being about roadside motels and mid-tier properties. They are seeking to capture more higher-spending tra
