Social media power users can turn activity into loyalty points at MGM Resorts


Skift Take

Finally, a way to make social media addiction pay. Every location-based update a user makes to linked social media accounts -- no matter the number of followers they have -- gives them loyalty points equal to what spending $20 does.
Source: Las Vegas Sun Author: Ron Sylvester It no longer takes a roll of the dice or spin of the roulette wheel to become a high roller in Las Vegas casinos. You can now tweet your way to VIP status. Or you can use Facebook, Foursquare, or Instagram.

MGM Resorts International today launched a program allowing its M life loyalty rewards members to connect their social media and loyalty rewards accounts to earn free stuff from casinos in Las Vegas, Detroit, and Mississippi.

The social media connection is the latest in a trend of developing apps that pu