How one company helps airlines decide who gets treated well and who has to pay
Skift Take
As airlines get better at passenger profiling they will drive greater loyalty among frequent flyers, but they should make sure the the gap between high-flyer and leisure traveler isn't so wide that potential customers get turned off.
Source: Skift
Author: Dennis Schaal
As airlines tweak personalized offers of seat upgrades or early boarding for their best road-warrior customers, it's no surprise that they give breaks to their most loyal and affluent customers and make the casual traveler pay more for the same services.
Farelogix provides technology to airlines to enable them to better-tweak personalized offers to frequent flyers, or passengers on particular routes, and CEO Jim Davidson notes that customers such as American Airlines sell seats and upgrades "based on who you are."
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