Articles tagged “marketing”

Indian celebrities enjoy a significant following in the country and can influence the decisions of their fans. Hilton's partnership with Sidharth Malhotra comes months after it collaborated with actor Deepika Padukone.

Booking.com has been working on building up its U.S. supply of short-term rentals for several years, relying on relationships with property managers. Perhaps it needs to take on the more labor-intensive task of focusing on individual hosts. It won't be easy.

Since the end of Covid, Intrepid has been transforming its marketing strategy by focusing on brand, rather than quick hit advertisements.

Today's podcast looks at Google's surprising pivot on cookies, industry leaders' disappointment in travel's use of AI, and why Turkish Airlines doesn't believe in premium economy.

As a baseball luminary once said, "It ain't over til it's over." Third-party cookies were about to be gone but then they weren't.

Viator's "Regret Less. Do More." campaign uses data-driven insights and highlights travel planning pitfalls.

For those asking, ‘What's Hallyu?’ you’re clearly not young enough! The Korean wave is huge, and the tourism ministry is make sure that it taps into this craze to attract foreign visitors.

Airbnb is among the travel industry leaders in taking advantage of the global events category. Its push in Paris highlights the importance it sees for this sector.

Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV.

Never say never in travel. Airbnb has moved away from Google marketing in years' past, but recently it's found a way to play there more efficiently.