Why you can't say "gold," "summer," or "London" during this summer's race for the gold in London
Skift Take
The idea of a brand police spreading across London wearing purple caps and slapping fines on merchants who are too enthusiastic about selling something to a tourist would be a scene in a British comedy if it hadn't already turned into a farce.
Source: The Daily Telegraph
Hundreds of uniformed officials will tour Britain to ensure businesses do not flout advertising regulations by associating themselves too closely with the Olympic Games, it has been claimed.
The London 2012 “brand army” will monitor shops, clothing companies and foo
