Burson-Marsteller lands a $3 million Nevada state tourism account
Skift Take
Burson-Marsteller is able to sell the most challenging destinations, so it shouldn't be too tough to continue selling people on the promise that Vegas is going to get them a little closer to their dreams.
Source: Las Vegas Sun
Author: Cy Ryan
Gov. Brian Sandoval says he knows there will be some concern with the state awarding a $3 million contract to an out-of-state firm to increase tourism in Nevada.
But he says the 19 companies, 11 of them from outside Nevada, were graded fairly in selecting Burson-Marsteller of New York City to promote the marketing campaign for Nevada's museums, art offerings and Native American experiences.
