Articles tagged “revenue”

In this video from Skift Future of Lodging Forum 2022, we hear from Noreen Henry, chief revenue officer, Sojern, about how an always-on digital marketing approach driven by smart data can help capitalize on the latest traveler behavior and trends.

As travel rebounds, revenue managers looking to capture demand and drive profitable growth need to balance scalable automation with a customer-focused strategy. Cloud-based tools that deliver personalized offers and react quickly to changing consumer preferences can help.

The pandemic has been both a blessing and a curse for destination marketing with restricted budgets, a broadened scope of work, and a breather to rethink and restructure. This year will be pivotal for laying the groundwork to evolve nimbly in line with travel trends and to enhance organizational efficiencies.

Destination marketers have put up a positive outlook for 2022 aiming for diversified funding and revenue sources along with some crucial internal changes focusing on stakeholder engagement, targeted marketing, and sustainability initiatives. It is to be seen if the changes contribute to continual recovery and growth.

The pandemic and the push for sustainability are forcing airports to think outside of the box. The more creative, the bigger the win, it seems. But are some of these revenue-generating ideas here for the long run or only until travel recovers?

The pandemic has taken a toll on airports. If airports are to thrive, they need to get creative — and fast — to increase revenue streams.

In today’s uber-competitive group business space, technology can be a key differentiator. But to leverage the benefits that technology —and particularly data — provides, hotels must understand what capabilities and features they should acquire.

Until recently, the meeting and event industry was playing a game of catch-up when it came to revenue management. But thanks to new available industry-specific tools, developing a well-executed revenue management strategy is a lot more attainable than it once was.

By taking a more scientific and strategic approach to pricing, airlines have the opportunity to drive customer satisfaction and stand out in a crowded marketplace.

It's still a great time to find hotel deals, it just may be more difficult in some cities like Miami or Boston where average daily rates have increased the most.