Almosafer Partner Content

As Saudi Arabia targets five million Chinese tourists by 2030, Almosafer (part of Seera Group) plans to help the country tap into one of the world’s largest tourist markets through customized itineraries, targeted marketing, and strategic partnerships.

As Saudi Arabia raises its tourism targets, its DMOs must integrate a diverse travel ecosystem to deliver its ambitious vision. Establishing long-term public-private partnerships is one strategy needed to achieve these goals.

In rewriting its tourism narrative, Saudi Arabia’s shift towards broader offerings, digital integration, and infrastructure improvements signals a forward-looking approach aimed at tapping into new growth avenues within the global travel industry.

The fragmentation of the travel industry makes it increasingly difficult for brands to find a foothold. In this talk, we learn how Almosafer has successfully integrated multiple business sectors under a single umbrella to align with Saudi Arabia’s Vision 2030 goals.

Skift Take: In this video from Skift Global Forum East 2022, we hear from Muzzammil Ahussain, executive vice president, travel, at Seera Group, about its Almosafer brand’s pivotal role in helping roll out Saudi Arabia’s 2030 travel and tourism initiatives.