Abu Dhabi’s redesigned tourism website flourishes after adding social and translated content
Skift Take
Abu Dhabi is a perfect case study of the benefits, and frankly the necessity, of taking outdated tourism information into today’s global digital content world, one that the industry is slowing adapting to.
Abu Dhabi Tourism & Culture Authority’s (TCA Abu Dhabi) web portal, visitabudhabi.ae, has received in excess of 1.3 million visitors since its re-launch last year, a 27% increase in traffic in 2012 compared with 2011.
The website attracted 21% more new visitors and 47% more page views, while the average visit
