Five Years Since Opening for Tourism, Saudi Says it Is a Destination 'For All' in New Campaign
![Hegra in AlUla, Saudi Arabia.](https://skift.com/wp-content/uploads/2024/05/Saudi-Tourism-giga-projects-Hegra-AlUla-scaled-e1727203584568.jpeg)
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"An unexplored territory....Untouched. Uncharted." That's the message in Saudi Arabia's new global tourism campaign to attract overseas travelers to the kingdom.
“This Land is Calling,” a nearly 2-minute video, showcases the conservative country as a land that has it all, from futuristic skyscrapers rising out of the desert, to cultural monuments, to luxury seaside destinations. And the core idea is that visitors can be among the first from outside Saudi to experience it.
The campaign highlights three themes of Saudi Arabia’s tourism offering across six destinations, according to the Saudi Tourism Authority's website for the campaign. The themes are nature; culture and history; and entertainment. The destinations highlighted are The Red Sea, AlUla, Riyadh, Jeddah, Aseer and Diriyah.
https://www.youtube.com/watch?v=R6D7jQI4BD0“With this campaign, we hope to ignite the curiosity of the traveler who craves the excitement of a completely new experience �