Selina CEO Says Hospitality Future Combines Remote Work, Leisure — and Friendships
Skift Take
It's not just about the remote work potential for businesses — it's also about spending more on "company culture" by investing in in-person staff meetings and events, and focusing on establishing relationships. That's why the future of the hybrid hospitality model appears to be bright.
The digital nomad trend may have reached its tipping point, but it's just the beginning for hospitality platforms that offer a blended environment allowing for remote work, long-term stays and community experiences.
That was the heart of the discussion with Rafael Museri, CEO and co-founder of Selina on how hospitality will evolve to meet the future of work, moderated by Skift President Carolyn Kremins at the Skift Business Travel and Future of Work Summit on Wednesday.
Museri, who heads the five-year old hospitality startup and design-forward nomadic lifestyle brand, shared a shot of optimism with the audience in discussing the company’s network of over 100 properties in 20 countries, including in Latin America, Europe, U.S. and South East Asia, and its people-first success metrics.
From changing consumer habits to the measure of friendships as a KPI, Museri said that he believes the digital nomad trend is at its tipping point and the hybrid hospitality model is just getting started.
“I think this is the beginning of what we will see,”
