How Authentic Experiences Shape the New Tourism Economy

In a new report, How Authentic Experiences Shape the New Tourist Economy, Skift Research looks at this rapidly evolving sector and the implications for businesses. 

Multiple studies have shown that experiences are the most influential part of the travel planning process. But the experiences sector is relatively new and not well understood. 

Sometimes considered the “last outpost” in travel, the experiences sector is an increasingly enticing space not just for tour companies and travel agencies, but for the travel industry more broadly, with hotels and even airlines taking an increased interest in it. There is also a rapid shift taking place from offline to online, creating something close to a travel industry gold rush.

Modern travelers, particularly among millennials and Gen