U.S. Supreme Court Upholds TikTok Ban: What it Means for Travel


A close-up of a woman using the TikTok application on her iPhone while sitting on a couch at home.

Skift Take

The U.S. ban represents a significant setback for travel companies that have become increasingly dependent on the platform for customer acquisition.

The U.S. Supreme Court ruled against TikTok Friday in its challenge to a law banning the social media platform, unless its Chinese parent company Bytedance sells it to a U.S. based company.

The ban is expected to represent a significant setback for travel companies that have become increasingly dependent on the platform for customer acquisition. 

The app’s prospects to continue to be available for download in the U.S. beyond Sunday are shrinking as ByteDance has publicly opposed a sale. But Donald Trump may be exploring unconventional ways to save the app, reported the