Flattened Food Cultures: What’s Lost When Tourism Sets the Menu


Moroccan food

Skift Take

Tourism shapes what gets cooked, grown, and served. Over time, it even shapes what locals think their own cuisine is.

This is the sixth in a series of video diaries I am doing while spending time in Morocco for a family commitment. I am experimenting with this video diary format to share my thoughts on the travel industry through the lens of my stay here.

Here’s the first one, which was on preserving authenticity in a digital age; the second one, on the renewed importance of visiting-friends-and-relatives travel in a globally mobile world; the third one on the rise of the individual vs. brands and what it means for travel leadership; the fourth one, on the joys of traveling with family in collectivist societies; and the fifth one, on the missed opportunity for morning and night tourism.

The sixth one is below. If y