Mac and iPad users get premium treatment on Orbitz
Skift Take
Orbitz Worldwide CEO Barney Harford is making good on his pledge, made late last year, to start altering the hotel display on Orbitz.com based on your computing device of choice.
The geeks over at Orbitz have been wading through 750 terabytes of data on user sessions and have concluded that Mac and iPad users will pay $20 to $30 more for a hotel than PC users, on average, and Mac addicts are 40% more likely to book four- or five-star hotels.
So I conducted Mac, iPad, and PC searches on Orbitz this morning for a hotel stay in New Orleans July 13 and 14 and found that rooms in the first 10 results averaged a little more than 7% higher on Mac and iPad than they did in the PC search.
No, Orbitz is not charging higher rates for the same rooms, but is showing a slightly different
