Delta to Tie Loyalty Program to Uber, Ending 8-Year Lyft Partnership
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Partnerships are a big trend for airlines as loyalty programs continue to rake in billions of dollars. Delta also has partnerships with Starbucks, Ticketmaster and Hertz.
Delta will link its SkyMiles program to Uber, both companies announced at the CES conference in Las Vegas on Tuesday.
Starting this spring, Uber will become Delta’s exclusive rideshare and delivery partner, ending the carrier’s eight-year partnership with rival Lyft. The Delta-Lyft partnership will expire April 7.
SkyMiles members will be able earn one mile per dollar spent on UberX rides to the airport, two miles per dollar on premium rides, and three miles per dollar on Uber Reserve rides. Customers can also earn a dollar per mile on orders over $40
