Hotelbeds' Parent Plans to IPO in Spain at a $5.1 Billion Valuation


AC by Marriott hotel owned by Apple Hospitality shown at dusk

Skift Take

One exciting thing about the IPO, if it takes place, is that we'd inevitably gain a lot more transparency about the world's largest hotel wholesaler, Hotelbeds.

HBX Group, formerly known as the Hotelbeds Group, plans an IPO in Spain within the next several weeks at a $5.1 billion (5 billion euro) valuation.

The globe's leading wholesaler of hotel rooms, HBX Group generates 88% of its revenue from accommodations, and distributes them to 60,000 online travel agencies, traditional travel agencies, tour operators, airlines and loyalty programs, according to the IPO announcement.

HBX Group had planned to go public last summer but delayed it because of a crowded IPO market and a desire to cash in on what was expected to be record-breaking tourism figures, according to