Airbnb Friendly Apartments Program Expands to UK Despite 'Low' Tenant Adoption


A living room of a luxury apartment in West London.

Skift Take

With its Airbnb-friendly programs for apartments and condos, the short-term rental giant is expanding into markets that were once forbidden. Risks include whether landlords will continue to be enthusiastic and how other residents feel.

Have you ever booked an Airbnb in an apartment building where the host told you to pretend you are her cousin to avoid scrutiny from a disapproving landlord or neighbors?

In 2022, Airbnb sought to get around that pain point with the launch of Airbnb-friendly Apartments, which gives renters the flexibility to earn extra income when they are away – with landlord approval.

Airbnb announced recently that it is expanding the program from the U.S. to the UK in partnership with Greystar. Separately, Airbnb also debuted Airbnb-friendly Condos in Florida.

Airbnb-Friendly Apartments counts 750 buildings with more than 200,000 units in the U.S. In the third quarter, more than 2,000 renters participated in the program, according to Airbnb. In the past two years, hosts in these build