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Agoda Launches Sustainable Tourism Fund: What It Means for Southeast Asia's Small Businesses

Peden Doma Bhutia photo
Peden Doma Bhutia
January 20th, 2025 at 1:30 AM EST
Four elephants walking through green grasses

Skift Take

Agoda’s Sustainable Tourism Impact Fund holds promise for small businesses in Southeast Asia’s tourism sector, but with greenwashing concerns on the rise, its impact depends on transparency and measurable outcomes

Online travel agency Agoda on Monday announced the launch of its Sustainable Tourism Impact Fund at the ASEAN Tourism Forum 2025 in Malaysia.

Developed in collaboration with WWF-Singapore and UnTours Foundation, the initiative aims to provide financial support to small businesses in Southeast Asia to promote sustainable practices.

The fund is part of Agoda’s broader Eco Deals program, which makes donations to WWF conservation projects across Asia. The fourth edition of the program was launched at ATF 2025 on Monday.

This year, the program has expanded to include 10 markets, adding Japan and Korea to its roster. Over 7,000 hotels participated in 2024, a number expected to grow as the program evolves.

Protecting Southeast Asia’s forests and marine biodiversity could generate benefits worth over $2.2 trillion annually while helping mitigate climate change, according to a 2022 study by the Academy of Sciences Malaysia released ahead of COP15.

Since its inception in 2022, Eco Deals has raised $1

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