Chinese Travel Agents See Full Outbound Recovery by 2025 — Exclusive

Travel agents are optimistic about China’s outbound tourism rebound, and they predict a full recovery by 2025, according to Dragon Trail’s latest Chinese Outbound Travel Trade Survey to be released later on Wednesday.

This optimism comes as agents tap into new sales channels, adapt to shifting demographics, and navigate the evolving expectations of Chinese travelers.

Recovery will be uneven across regions, with Asia being the quickest to recover due to proximity and visa waivers. However, agents expect North America’s recovery to lag until 2026, hindered by the slow restoration of flights.  

Over 70% of agents expect China’s improving economy to boost outbound travel in 2025. Despite the economic optimism, price sensitivity remains a key factor. Even as Chinese travelers returned to their status as top spenders in 2023, they are still cautious about their spending.

Nearly half of agents cite high travel costs a