Moving Beyond Brands: The Rise of Individual Voices in Travel

This is the third in a series of video diaries I am doing while spending time in Morocco for a family commitment. I am experimenting with this video diary format to share my thoughts on the travel industry through the lens of my stay here. Here’s the first one, which was on preserving authenticity in a digital age and the second one, on the renewed importance of visiting-friends-and-relatives travel in a globally mobile world.

The third one is below. If you aren’t able to view the video properly here, check it out directly on my LinkedIn post.

The Imperative of Hands-On Leadership in the Travel IndustryAs I continue my journey here in Morocco, I've been thinking through the evolving role of leadership within the travel and tourism industry. Today, I want to share some insights on why it's crucial for CEOs, founders, and top executives in our industry to be deeply involved in the details of their organizations and to commun