TikTok to Debut a Travel-Specific Ads Product for Brands
Skift Take
TikTok's move into travel-specific advertising signals its growing influence in the sector and challenges the perception that it's just for Gen Z dance videos.
TikTok said Thursday it's in the process of launching its first e-commerce product exclusively for travel brands.
The social media giant is testing the product with a select number of brands, but it has plans to roll it out for general availability, said Hannah Bennett, Head of Travel at TikTok, on-stage at Skift Megatrends event in London.
The product aims to help brands find people on the social media platform who are “in the market, at that moment, to book a trip.”
“It’s called Travel Ads or Catalogue Ads for Travel. What’s great is that it’s the first [TikTok] product built on a travel intent model,” she said. "For us, on the travel team, it’s super exciting a
