Meet the Microbiologist Helping to Attract Business Events to the Canadian Prairies
Skift Take
Tapping into local experts like Dr. Vikram Misra, a professor in microbiology at the University of Saskatchewan, is helping Destination Canada attract meetings, break down silos, and drive long-term economic growth.
As the industry charts a path to recovery, smart destination marketing and management organizations (DMMOs) are promoting business events by elevating regional expertise over infrastructure, venue capacity, and access. Destination Canada is staying ahead of the curve by continuing to leverage local innovation clusters in sectors like life science, technology, natural resources, agribusiness and advanced manufacturing.
At our most recent Skift Global Forum event, Destination Canada joined us to discuss how their forward-thinking business events strategy advances the expertise of local researchers, academics and thought leaders to differentiate various Canadian regions in the global meetings marketplace and spur economic development. Now, we’re taking a closer look at the innovators who bring this strategy to life, starting with Dr. Vikram Misra, a professor at the University of Saskatchewan.
https://www.youtube.com/watch?v=2HaOwBCDx0A&feature=youtu.be
Misra, who studies bats and herpes to understand the relationship between stress and viruses, has helped position Saskatoon, Saskatchewan, as a leading innovation cluster for life sciences research. Misra moved from Vancouver to Saskatoon, a small riverside city in the Canadian prairies in 1979, and he stayed
