Skift Forum Europe Video: Key Strategies DMOs can use to Drive Economic Growth
Skift Take
In this video conversation from Skift Forum Europe 2020, we learn more about how Destination Canada's business events strategy is bridging the gap between tourism, meetings, and economic development sectors.
As the tourism industry navigates through the global pandemic, destination marketing organizations (DMOs) are redefining their roles and how they deliver value to industry and community stakeholders. Beyond simply driving visitation interest from leisure travelers, DMOs are realizing that business events, conferences, and trade shows are key to long-term regional economic growth and development.
While the idea of a unified front between tourism, meetings, and economic development sectors becomes more widely adopted, Destination Canada has led with this strategy over the last three years.
At Skift Forum Europe 2020, Chantal Sturk-Nadeau, Executive Director of Destination Canada Business Events and Virginie De Visscher, Senior Director of Business Development, Economic Sectors, Destination Canada Business Events discussed why they’ve implemented this strategy, how the organization operates, and how DMOs around the world can become stewards for tourism growth and economic development in th
