IHG CEO Chides Ready-Made Blanket Approaches For Its Global Hotels
Skift Take
For global companies, there's no one-size-fits-all approach to growth. IHG is demonstrating that with its perspective on microeconomics, calculated technological investments, and by maintaining high brand standards.
The company's full name may be InterContinental Hotels Group, but CEO Keith Barr believes there's no one approach that works internationally for running its 6,000 properties.
"We run a different playbook around the world depending on what we’re seeing on the microeconomic scale and with geopolitical issues,” said Barr in discussion with Senior Hospitality Editor Sean O'Neill at Skift Global Forum on Tuesday. "I let my Americas team run the Americas business, the Europe team run the Europe business, and so on."
"The challenges are always slightly different, the solutions are
