A Rise in Peak Occupancy Nights This Year Is Helping Hotels
Skift Take
More high-demand nights means more business, but can the trend continue?
Are hotels winning the battle for customers against the likes of Airbnb and HomeAway and other private accommodations providers?
That's one of the primary questions surrounding the latest report from Morgan Stanley Research. For at least three years, Morgan Stanley analysts have examined the number of peak demand nights in the top 25 U.S. markets from data collected by STR to determine whether private accommodations or other factors such as demand and supply growth are having an impact on U.S. hotel business.
So-called compression nights, or peak or high-demand nights, take place when occupancy levels in a particular market are at 95 percent or more. Often times, a destination mig