The Year of Easier Travel in Asia


Passport filled with stamps

Skift Take

As tourists prioritize convenience over bureaucracy in their journey choices, visa reforms will help determine the winners in Asia’s tourism rebound. Regions with rigid visa policies risk missing out.

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Travel in Asia is back. The region is leading global tourism recovery in 2024 with international arrivals surging to pre-pandemic levels in many destinations.

Popular tourist hubs like Thailand, Vietnam, and Malaysia are reporting record visitor numbers, buoyed by pent-up demand and targeted policy changes. However, one factor is helping make this rebound even stronger: a wave of relaxed visa rules across the region.

For decades, visa requirements have been a blocker for travelers, complicating trips and deterring tourism growth. This year, however, Asia led the way in rewriting the rules of cross-border travel. Countries like Malaysia, China, and Thailand have spearheaded initiatives to ease visa processes, having embraced bold visa-free policies. These changes are more than bureaucratic adjustments — they represent a seismic shift in how nations court global tourists while bringing in steady tourism dollars.

Everybody Loves the Indian Traveler

India’s rising outbound tourism has caught the world’s attention. Countries such as Thailand, Malaysia, and Sri Lanka have introduced visa waivers specifically targeti