Phuket vs. Bali: Two Recovery Models, One Hospitality Success Story 

Phuket and Bali, two of Southeast Asia’s premier resort destinations, are bouncing back from the pandemic with strong hotel performance, according to a report by Global Asset Solutions. While Phuket benefits from its international appeal, Bali’s domestic market and luxury sector are driving the recovery.

“2024 has been a year of unprecedented demand, and the traditional low seasons have become a thing of the past,” Douglas Louden, senior asset manager at Global Asset Solutions, told Skift. "Easier travel, more flight options, and relaxed visa rules have driven demand, letting hotels, especially luxury ones, raise their rates. Hoteliers are feeling optimistic about 2025 and expect these trends to keep going strong."

With 59,000 hotel rooms — outpacing Phuket’s 45,000 — Bali leverages its thriving domestic market, which accounts for nearly 10 million visitors annua