Thailand Braces for 1.5 Million Tourists in Just 10 Days This Holiday Season
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The Tourism Authority of Thailand (TAT) expects 1.56 million foreign travelers to visit the country between December 21 and January 1, 2025, a 16% increase from last year. Tourism revenue is also anticipated to hit THB 45 billion ($1.3 billion) during this period, up 20% from 2023.
TAT Governor Thapanee Kiatphaibool said the increased numbers would be influenced by several strategic initiatives. These include the changes to visa exemptions and the easing of immigration rules as well as the introduction of additional flights that have attracted foreign tourists to Thailand.
There are also 30 new air routes from major markets, including China, South Korea, Taiwan, India, Scandinavia and France. Thailand also looks to resume direct connectivity to the U.S.
Airlines hav