River Cruise Line Uniworld Gives Up on Millennial-Only Rule for New Brand
Skift Take
One thing we know about millennials is they don't like to be pigeonholed. Was a millennial-focused cruise line something they really wanted? It looks like the answer is no. Joon, of Air France notoriety, take note.
Just a month before young-people-only river cruises were supposed to begin on the new U by Uniworld brand, the river cruise line has said adults of all ages will be welcome.
In a statement, the line said it had made the change away from a (mostly) millennial-exclusive product "due to consumer demand."
"Originally, U was very specific in defining its target market, but has learned that the experience is less about a number and more about attracting a new generation of adult t
