Malaysia Unveils First North American Tourism Campaign in 7 Years
Skift Take
In its first significant outreach effort since 2017, Tourism Malaysia on Friday will launch “The Malaysia Mix,” a campaign designed to attract U.S. and Canadian travelers to the country.
The digital-exclusive campaign will debut on Facebook and Instagram.
A significant long-haul market for Malaysia, Canadian and U.S. passport holders do not require a visa to enter the country for up to 90 days.
The timing couldn’t be better, according to Linawati Ismail, deputy director of Tourism Malaysia Americas. It aligns with shifting travel behaviors in the post-pandemic world, as North American travelers look for unique, off-the-beaten-path experiences.
A recent Skift Research report also highlighted how travelers crave “authentic” experiences and understanding this could help shape the tourism economy.
Malaysia had 31% more arrivals from North America between January a
