Need Inspiration For Your Hospitality Brand? Look to Bangkok 


The Siam Hotel Bangkok

Skift Take

Bangkok is where some of the most inspiring development is happening. Anyone in the hospitality business should take note.
Series: On Experience

On Experience

Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.

There is much to love about Bangkok. It’s a city of juxtaposition, where ultramodern skyscrapers rise beside traditional sois and street vendors selling grilled meats. It’s a place where familiar backpacker clichés coexist with spirituality, luxury, hedonism, and tolerance. 

For all these reasons, some of the world’s most compelling hospitality experiences are being created here.

I’ve visited BKK several times over the years, and am always struck by its creative energy. The vibrancy is rooted in its openness to diverse perspectives and influences, its affordability, and the mix of nationalities. 

This energy has become even more pronounced in recent years. New hotel projects are pushing Bangkok’s reputation forward, and the city is emerging as a key site for progressive developments and innovation.

It’s no accident that