Klook-TikTok Collab: Now Book Travel Experiences Directly in the App

In a move it describes as shifting from "inspiration to action," Asian experiences platform Klook has teamed up with TikTok to enable users in seven Southeast Asian markets and Japan to book travel experiences directly through the app.

As social media becomes the go-to channel for travelers seeking destination inspiration, Klook is intensifying its social-first strategy and driving innovation in social commerce.

Through its "Kreator" influencer program, Klook is integrating booking capabilities across various platforms, including the new TikTok booking feature.

"We are deeply attuned to the preferences of next-gen travelers — Gen Z and Millennials — who increasingly seek travel inspiration through social media," Marcus Yong, Klook's vice president of global marketing, told Skift.

The Klook-TikTok feature. Source: Klook What is the Klook Kreator Program?

Launched last year, Klook’s "Kreator" influence