Small Business Saturday
Small Business Saturday occurs each year on the first Saturday following the U.S. Thanksgiving holiday. The first event occurred in November 2010. Today, Small Business Saturday has become phenomenally popular, supported by millions of shoppers who spend billions.
Facts at a glance:
• Date: November 25, 2023
• Hashtags: #ShopSmall, #SmallBusinessSaturday and #SmallBizSat
• Official Website: Shop Small
• Future Years: November 30, 2024 and November 29, 2025
Latest Small Business Saturday Articles
There's Even More Small Business Saturday Advice Below
Marketing Ideas for #ShopSmall
Real Life Small Businesses
Cindy and Bob Jones say freshness is their brand’s cornerstone. They serve serious foodies.
Michelle Minch began as a stylist for commercials and films. Now she stages luxury homes.
Glenn Cybulski and Joseph Baumel launched their niche restaurant just a couple of years ago.
Did You Know?
Support All Year Long
If you are like many small business owners, much of your revenue comes during the last two months of the year.
That’s why Small Business Saturday in November is so important.
And guess what? An amazing 96% of shoppers say the #ShopSmall movement makes them want to shop at small businesses year round.
To show our support, we created this video at the Shop Small Marketing Studio.
About our Small Business Saturday Coverage
Our Editors and Staff Writers have been covering Small Business Saturday since its inception in 2010. From original interviews, to marketing ideas, to the latest sales outlook — our focus is to help you be successful. Celebrate and #ShopSmall!
