Online Travel
Expedia: Where you book no longer matters
Expedia's new and inspirational "Find Yours" advertising campaign really sets a new social-media-driven tone.
Online Travel News
Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape.
Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.
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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.
Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.
Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.
Media and PR
How Mexico rebranded itself beyond beaches and bullets
Can BrandUSA learn some lessons from it? Meaning tackling issues head on that prevent tourists from considering USA as their destination and talking about it?
Airlines
Travel and Leisure magazine calls out its World's Best Awards
T+L and its competitor Conde Nast Traveler have long sought to distinguish their respective lists with new measurements and greater user participation, but they find themselves under increasing threats from non-glossy, best-of-like lists from across the web.
Online Travel
GroupMe pushes specialized group texting for travel planning
There is a ton of skepticism here about whether the startup, acquired by Microsoft/Skype, can really build a seamless, mobile, group-travel planning experience and whether or not people will care if it does.
Online Travel
India's Cleartrip goes mobile with hotels tonight and international flights
Mobile may soon outpace desktops in India as the preferred way to book travel and Cleartrip clearly seems to be out front in its smartphone platform.
Online Travel
New iPad app iTravel combines inspiration with booking, but isn't an Apple product
The travel inspiration with social integration field is quite crowded and without content to distinguish iTravel from the others, the only thing the company may have going for it is an enviable name.
Online Travel
Why Kayak wants its IPO now and why it thinks $22 a share is the right price
A dream deferred no longer -- maybe. Kayak can almost taste the public markets now, but as its IPO roadshow kicks into gear, this is not yet a done deal.
Media and PR
Travel inspiration and information is a native feature of Windows 8
The new Metro apps try a friendlier approach to user interface than Windows is usually known for. Its travel features -- built on the back of Frommers.com content -- packages web content as if it were an inspirational app.
Online Travel
Can Foursquare, Quora, and LinkedIn make users care about Bing?
Bing has reorganized its search results pages to incorporate the social element, but it really has a long way to go before the service evolves into something really useful for travelers.
Online Travel
Kayak downplays threat from Google Travel in IPO materials
Expect Kayak to increase its leave of absence from the classic metasearch approach and to expand into new travel verticals with its Kayak booking path. Others, including Room 77, already are following Kayak's lead.