Tapping into Local Innovation

Jean-Francois Lalonde, an associate professor at Université Laval in Québec City, studies computer vision and artificial intelligence. He’s also playing a leading role in attracting and hosting events within Canada’s technology sector.

Regional innovators like Cathy Hogan, an expert within Canada’s natural resources and ocean technology sectors, are continuing to drive the future of meetings, tourism, and economic development within Canada.

In this video conversation from Skift Global Forum, we hear from Destination Canada Business Events about the crucial role that local experts will play in driving the future of business events and sustaining economic growth.

Tapping into local experts like Dr. Vikram Misra, a professor in microbiology at the University of Saskatchewan, is helping Destination Canada attract meetings, break down silos, and drive long-term economic growth.

In this video conversation from Skift Forum Europe 2020, we learn more about how Destination Canada's business events strategy is bridging the gap between tourism, meetings, and economic development sectors.

In Skift's recent webinar, we explored how destinations like Canada are revamping their meetings strategy to stay competitive. Register now to get the recording of the session.

Case studies from 11 Canadian Destination Marketing & Management Organizations (DMMOs) on how they’re evolving their business events strategy Insights around the shifting needs of international meetings buyers and their…