Articles tagged “destination marketing”

India has the resources, diversity, and ambition to be a global tourism leader. But to reach its true potential, it must address its challenges head-on, ensuring the world sees not just its barriers.

Despite tourism's contribution to the Indian economy, the allocations and incentives in recent budgets have done little to foster the sector's growth.

The CEO of Discover Puerto Rico, Brad Dean, is moving on from his current role, after serving 7 years with the organization.

The U.S. Supreme Court heard arguments Friday from TikTok's Chinese parent company, which is attempting to block a law banning short-form video apps. What's at stake for the travel industry? Here's a Skift explainer.

TikTok's move into travel-specific advertising signals its growing influence in the sector and challenges the perception that it's just for Gen Z dance videos.

Despite initial pushback from DMOs on adopting generative AI, leaders in the sector say it's imperative to move forward.

Julie Coker is trading San Diego's fish tacos for New York City's dollar slices by becoming NYC's new tourism champion. Coker is taking the reins from Fred Dixon, who bounced to Brand USA.

Germany aspires to set the standard for AI's future in destination marketing. However, we wonder whether Germany's new AI influencer can actually build an audience and earn their trust. Those tasks are challenging even for humans.

In 2025, some remote locations will enjoy more popularity because they offer access to celestial events, animal migrations, and other natural experiences. Here are 5 tips for destination marketers to capitalize on the growing interest.

Visit Florida needs to communicate that many of the state's destinations and attractions are open for tourism while remaining sensitive to those still in the process of rebuilding.