Articles tagged “tiktok”

This move of tapping into influencer marketing is part of a broader push to digitally transform Thailand’s tourism industry. This also keeps pace with a global trend where social media personalities play a significant role in shaping travel choices.

Two tourism powerhouses, two economic giants, two of the world's most populous countries — and yet, not a single direct flight between India and China.

Skift speaks with Southwest’s vice president of marketing about the carrier’s latest advertising campaign that seeks to attract more Gen Z and Millennial travelers.

TikTok is a big deal in the airline industry, with most of the major U.S. carriers using the platform to enhance brand recognition and loyalty.

Scotland sees itself as a content creator and curator for tourists, not an information provider anymore.

In a sitdown interview with Skift, Michael O'Leary reveals some of the secrets to Ryanair's viral success, and tells us the two subjects that are absolutely off-limits.

Today's podcast looks at travel marketing sans Tiktok, the recovery of business travel, and the Middle East's most expensive hotel.

With TikTok out of the picture, behemoths like Facebook, Google and Instagram would be able to tighten their grip on travel marketing.

Booking.com and Expedia know they have to get out there and market where their potential customers are. In this case, millions are on TikTok.

Today's podcast looks at Skift's latest venture, the implications of a U.S. Tiktok ban, and the easing of visa requirements.