Articles tagged “marketing”

Blogging has real benefits for destination marketing, but the iAmbassador program (and others like it) create a false sense of value based upon a wave of chatter without any corresponding mainstream interest.

You want logos and mottos to have staying power for more than a year or two; you want "I Love New York," not "Canada: Keep Exploring." At least Czech Republic hitched its wagon to Facebook rather than MySpace.

From Chicago's exercise in mock confidence to Kazan, Russia's attempt to explain to listeners where it may be, slogans like these spoke for destinations before social media did it for them.

The idea of a brand police spreading across London wearing purple caps and slapping fines on merchants who are too enthusiastic about selling something to a tourist would be a scene in a British comedy if it hadn't already turned into a farce.

Travelzoo -- like almost everyone else -- is facing competitive pressures in the deals arena so it is looking for new revenue streams from hotels, and is seeking to manufacture some momentum through increased marketing spend.

A stronger pound and bargains in destinations like Greece are two more reasons why outbound tourism from Britain is up this year, despite campaigns to get people to enjoy "staycations."

Burson-Marsteller is able to sell the most challenging destinations, so it shouldn't be too tough to continue selling people on the promise that Vegas is going to get them a little closer to their dreams.

Expedia's new and inspirational "Find Yours" advertising campaign really sets a new social-media-driven tone.

Can BrandUSA learn some lessons from it? Meaning tackling issues head on that prevent tourists from considering USA as their destination and talking about it?